Categories
Manufacturers
There are 7 manufacturers.
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Calvin Klein
His underwear was a big hit in the eighties, partly because of its revolutionary ad campaign. In the 1980s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women and men’s underwear collection which would later gross $70 million in a single year. Calvin Klein’s underwear business, promoted later in the 1990s with giant billboards showing images of pop singer "Marky Mark" Mark Wahlberg was so successful that his underpants became generally known as "Calvins".
Each season Calvin Klein Brings out a new collection. Inspired by the latest trends and colors of the moment.
Calvin Klein underwear stands for quality and style.
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Diesel
For over 20 years all Diesel collections, including licensed products, were made under the Dutch Creative Direction of Wilbert Das. Currently the principal lines are Diesel, the main line, and Diesel Black Gold, a new collection launched in 2007 in the casual-luxury segment. The children's collection is called Diesel Kid. Diesel Denim Gallery offers limited edition denim sold in innovative art-gallery-like spaces. Diesel also offers collections of footwear, intimate (underwear), and bags. Diesel's licensed collections are eyewear (made with Safilo), jewelry and watches (Fossil), and fragrances (L’Oréal). L'Oreal and Diesel launched Fuel for Life (for him and for her) in the fall of 2007. A mini-collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel. The underwear license is held by the US company Mast Industries Inc., who also make lingerie forVictoria Secrets. A new collaboration with AGV has seen the launch of a Helmet. Recently Diesel Home, thanks to collaborations with Moroso nd Foscarini has been launched in the market.
The Diesel company has acquired stakes in the brands Viktor & Rolf, Maison Martin Margiela and DSquared2.
Diesel underwear is focused on the urban fashionable man, like, Puyol from FC Barcelona, is wearing Diesel underwear.
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Ralph Lauren
Polo Ralph Lauren Corporation is a luxury clothing and goods company of the American Fashion designer Ralph Lauren. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and house wares. It has its headquarters in Midtown New York City.
The brand was launched in 1900 when Ralph Lauren, born Ralph Lifshitz, got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Datrian Riser. In 1968 he started a line of men's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first stand-alone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line was introduced in 1993. The company went public in 1997.
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